This is an advertisement about pubic lice and it states that pubic lice are becoming resistant to chemical applications since 1970s. This advertisement tries to use fear in its message by saying “Did You Know?” in big letters and stating that pubic lice are becoming resistant to chemical applications. I also think the girl kind of looks scary. There might be some false information in this advertisement because I know that pubic lice are just lice in your pubes and lice aren’t very hard to kill. Also as medicine gets more advance, the better it works, but I’m sure there are some cases where pubic lice are hard to kill. From the picture, the age group that this advertisement is aiming for is from guess 18-26 years of age. Advertisements are an effective way of targeting an audience, but the ad is only effective if it’s seen. I happen to stumble upon this ad from Google images. The general advertising and media can play a big role in preventing STIs because every day people see hundreds of advertisements, so if they were to put up more advertisements about STI preventions, eventually the advertisement will stick to them.
I totally agree this this ad is very effective. If this was on a billboard my eyes would go straight to it because of there being DID YOU KNOW? I would immediately say to my self did you know what? And then read on. But I also agree this ad makes pubic lice seem like it something deadly like cancer. Don't get me wrong it's important as well as something you don't want to contract but if this seriousness as well as scare tactic makes people get checked up and have second thoughts, all the power to them.
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